This 20-hour course + consultancy will provide coaches and consultants with the necessary knowledge and skills to harness the power of storytelling in your everyday practice. You will learn how stories are structured, the basics of how stories are told and how to apply storytelling in one-to-one coaching/ consultancy sessions and for groups. Through this training course you will also learn how to build confidence and comfort in telling stories and using them to 'show' rather than 'tell', being able to embed the insights and techniques in your work immediately. James follows a very basic principle: transform stories, transform lives.

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who're these training sessions for?

These exclusive training sessions, taken in VERY small groups, are suitable for coaches and consultants, across all sectors and levels of experience. The course helps participants to embed the use of story into their practice - either as a tool/metaphor for client dynamics, or as a map for transformation and change or to 'show' rather than tell. The sessions will provide a firm foundation in story structure, story making, and practical examples and exercises based on real life situations.

STORY principles

As a coach or consultant you are expected to handle a concept or premise as the initial idea for a story you may want to help change in order to help your client. It’s certainly not the only way for a story to be born, but identifying a clear concept or premise early on can lend clarity as you work your way through its composition. The words concept and premise cannot be used interchangeably, as they have different meanings, which are important for storytellers to understand. Concept tells us what a story is about — the core idea of a story, whereas a premise introduces character, plot, and possibly setting. It gives us a sense of the obstacles the characters will face.If you master these concepts you are half-way there to understand the genesis of story and how to work them, and with them.

story events

Story is made out of series of events: plots. An event is a meaningful change in character’s life, the thing that happens during a story that transforms the world from one state into another. During a story, the main character(protagonist) goes through a series of events, each of them taking him closer to, or farther away from his Goal.This series of events culminates in Climax — the major, most important event of a story, the moment when protagonist achieves his goal(or, less often, fails to achieve it). If you understand that, you understand story, and are ready to apply its principles to help other find their own way through their inner and outer stories.

WHAT IS A REAL STORY?

Stories are jointly constructed understandings of the world that form the basis for shared assumptions about reality, which means that our interactions and dialogue with others impacts the way we experience reality, it is influenced by and communicated through language, which suggests that people who speak different languages may have radically different interpretations of the same experiences. Having a story that can be understood helps us to organize and maintain our reality. In other words, stories and how we view and react to them help us to make sense of our experiences.

Closed Groups on Storytelling for Coaches (certified training)

The Shared Training Closed Groups will be exclusively managed from the UK HQ of McSill Story Studio by Mr. Fabio Fetter, a personal development coach himself, and a neurocoaching specialist. Mr. Fetter was the co-founder of the Pound for Pound Academies, with subsidiaries in most European countries. Mr. Fetter will capitalize on his many contacts in Europe and Latin America, and on his ability to bring people together, to be the first port of call to members of the training and practicing international teams who form part of the McSill Storytelling Closed Group Administration for Europe and Latin America. Mr Fetter is fluent in English, Portuguese and Spanish. Thus far, this innovative methodology developed by James McSill and administered by the McSill Story Studio, UK, is only available to self-assembled, private, closed groups of English, Portuguese or Spanish speakers, resident in, or who can travel to, Europe. Although there are several variations and interpretations of story therapy processes, James follows a very basic principle: change your story, change your life.

join in, learn the skills and get involved as a member-trainee

These groups are formed by invitation only, but we're happy to hear from you and consider your application. We're looking for very special people!

First, you should be a coach of some sort or work with human development or management fields. You have to bear in mind that stories are naturally hypnotic, so you will be learning how to literally change stories, which could mean helping an individual to better understand reality, and we'd be looking forward to having you as a member of of one of our groups or helping someone to bend reality, which certainly is not or will be what we do, so it'd be time and money wasted. These groups 'hire' James's teaching, supervising and coaching time for about the same investment value that individuals already do for one-to-one sessions, but the advantage is that the Closed Group will share the training session components of a Storytelling for coaches and consultants development course which will issue you with an International Certificate by the McSill Story Studio UK. The contact sessions will vary from group to group, but they can be held between three to twelve months. James will guide you through the process of how stories work and how how you can apply its principles to soothe, comfort or heal. We believe that right story at the right time can facilitate psychological and even physical healing. What you will learn will be of added value if you are a coach or therapist, or can be taken on their own and applied as tools in your box-set of management skills.

Further information about the new Closed Groups memberships?

You will be able to receive further information by e-mail, telephone, Skype or WhatsApp. Talk to us now!

The Terms and Conditions of participation in the Closed Groups are set out by the McSill Story Studio UK and it's partners. What you can expect from The McSill's Closed Groups in terms of services or benefits can be sent you by e-mail or post. The rules to which you must agree in order to gain membership of Closed Group will be detailed before you join. The groups may have participants of different countries, but will be formed based on a common language. You may have to travel to attend the training meeting. Each group will have no more than five (5) members.

Storytelling has the power to really change lives and perception of reality, learning these skills will give you power over others, which we have to make sure will be coupled with utmost responsibility.

James McSill has been shaping stories that shape individuals and companies for over 25 years. McSill Story Studio, situated in the UK, has become one of the most relevant purveyors of Storytelling courses and Story consultancy all over the Portuguese-speaking world. But not only that, James has helped leaders and organizations on all continents, from Spanish-speaking countries in Latin-America, to North America, Africa and Asia. Storytelling is key to framing the narrative around how we see ourselves and others as well as the work we do in expressing our strategies, communicating our values and articulating our purposes. When teams combine logic and emotion, they will be more capable of spurring themselves on and inspiring others to act. www.mcsill.com

contact James McSill

Book an Appointment

It's easy to book online
You can book an appointment online via the email story@mcsill.com for a time which suits you. When you book online remember to include your preferred contact phone number and e-mail.

Once you've booked an appointment
You'll receive an email which includes anything you'll need to bring with you to our meeting. We'll contact you ahead of your appointment to introduce ourselves. If you encounter a problem with our appointment booking service please call us on +44(7512)289511. Lines are open 10am to 9pm Monday to Saturday.

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